This was a competition brief we were set over the summer for Leeds College of Art, which I actually ended up winning. We were asked to produce a bag advertising a promotion for an existing brand, taking into consideration the environmental impact of bags. We had to produce one safer option and a more 'out there' design. I chose the comic book shop Forbidden Planet, with a promotion where if the same bag was used for their next purchase the customer would receive a discount. The idea was to minimise the impact of bags used by customers and to also encourage repeat purchases.
'Out there' design: