Saturday, 12 February 2011

College Project 2: Brand Extension

This was a project we were set in the second year at Leeds College of Art. We were asked to take an existing brand and create a new product to fit in with their existing range. I chose to make a pack of trading cards based on the Beast Quest book series, aimed at children. The Beast Quest logo is theirs, all other artwork in mine.

Maquette of Point of Sale unit for both the books and the trading cards:

Samples of the cards:

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